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REVAMPED CITYMAX HOTEL AL BARSHA TO BE THE FIRST 

TO EXECUTE NEW BRAND IDENTITY OF CITYMAX HOTELS

Citymax Hotels has announced the launch of its new brand identity that is being rolled out in phases across the group’s portfolio of hotels. As part of the project, in addition to a new brand image, all operating hotels will be renovated to provide guests a more contemporary experience while leveraging the brand value of Citymax Hotels.

 Russel Sharpe, COO, Citymax Hotels, stated, “Citymax Hotels is being revitalized through a series of marketing and product design improvements to meet our guests’ expectations and strengthen our market positioning.