On the eve of Pakistan National Day, the Embassy of Pakistan in Beirut organized a fashion show by Umar Sayeed at Four Seasons Hotel last night. The event was organized in conjunction with Cresset Tech, which is Pakistan’s leading fashion e-commerce player and Evolve Media Ventures UAE (Holding company for Cresset Tech). The participants which included Diplomatic corps, Lebanese politicians, businessmen, fashion designers, fashion critics and bloggers as well as Pakistani community. They were deeply impressed and stunned by the creative collection, exquisite handwork, magnificent color palette, unique styles, quality of the fabric and immaculate stitching and workmanship.
Speaking at the opening of the fashion show, Ambassador Aftab Khokher said that the show was organized to project Pakistan’s fashion industry, which had emerged over the years and its export potential. He also said that fashion display would help project soft image of Pakistan and also connect the cultures of Pakistan and Lebanon. Amb Khokher said that Beirut was an important hub of the global fashion industry and therefore the presence of Pakistani designers in Beirut was a milestone in bilateral relations with Lebanon.
At the conclusion, Mrs. Afshan Khokher thanked the guests and particularly Umar Sayeed and his accompanying fashion journalist Ms Batul Rizvi for partnership with the Embassy in its public diplomacy mission.